In the beginning was the Nerd, and the Nerd was with God, and the Nerd was God.
The Nerd did write a simple rails application and deployed it unto a shared host provider.
The people were made of aware of the Nerd’s work via an intriguing message on twitter and they were pleased. The people told their friends about the Nerd’s work and there was generally a reasonable amount of interest all things considered.
Soon, the many clicks of the masses did bring the site asunder.
The Nerd’s operations skills were exhausted so did appoint a system administrator who deployed the Nerd’s work to The Cloud.
The people and their friends were mightily impressed. They did click a lot on The Site (being young and unafraid of repetitive strain injuries).
Many many clicks later, the Nerd appointed a few additional developers and the system administrator appointed a few operations personnel.
The Nerds developers were busy. Lots of excellent functionality was being added. Deployments were frequent. There was much clicking and rejoicing among the people.
Soon, issues with the production environment were encountered. The System Administrator asked the Nerd for consideration – “perhaps it’s time for a ops guide – The Site is getting rather complicated”.
“Suck it up” stated The Nerd simply, “This is a Start Up and I won’t be paying my developers to write documentation for you.”
There were outages and The Nerd was angry.
“You guy are incompetents”, The Nerd said to the System Administrator while garroting a work experience student.
The System Administrator became angry and introduced a change control process: ITIL was its name.
The Nerd was allowed to deploy once every lunar cycle but only if all of the documentation materials were in good order. The exact audience or nature of this documentation was not made clear and thus, The Nerd would regularly be rejected by the change control process for non compliance.
The people weren’t exactly unhappy. They’d just lost interest. Someone else had a similar idea and new exciting features were appearing all the time.